Ever wondered where you can indulge your sweet tooth while also creating a truly unique and personalized treat? M&M's World, a global retail phenomenon, offers an immersive experience that caters to candy lovers of all ages, with locations across the globe that bring the joy of chocolate to life.

The story of M&M's World began with a simple premise: to offer an unparalleled candy experience. Its a world where creativity meets confectionery, where the classic M&M's candy is elevated to a new level of personalization. This innovative approach has made it a must-visit destination for tourists and locals alike. In 2012, the New York location took this to the next level by launching the personalized printer, which allows guests to create customized M&M's right in the store. Visitors can choose from a variety of images and create custom messages to print on the candies in just a couple of minutes. M&M's creates a world where everyone feels they belong through the power of fun to include everyone.

This dedication to personalization and immersive experiences has cemented M&M's World's status as more than just a store; it's a destination. Whether you're searching for a unique gift, a fun family outing, or simply a sugary escape, M&M's World has something for everyone.

M&M's World, at its core, is a retail store that specializes in M&M's candy and merchandise. Its a vibrant space filled with the iconic colorful candies, a diverse array of merchandise, and interactive experiences designed to captivate visitors. The first location opened on the Las Vegas Strip, and soon, stores were opening in Orlando, Florida (2005), New York City (2006), and London (2011). The Shanghai location opened in August 2014. The brand also has a presence in Henderson, Bloomington, and Berlin, solidifying its status as a global brand.

The M&Ms World store in the Mall of America is a testament to this. Located on Level 1, East near the rotunda, it's the largest shopping and entertainment complex in North America. The new 24,000 square foot store offers an immersive M&Ms experience, paying homage to the Minnesota culture through its design, experiences, and merchandise. This approach is mirrored in other locations, each designed to reflect the local culture and create a unique shopping experience.

The allure of M&M's World extends beyond its stores. M&M's Colorworks offers consumers a kaleidoscope of 21 colored M&M's milk chocolate candies through specialty candy stores and via the internet at mymms.com. Production of M&M's Minis milk chocolate candies began in 1997, and M&M's Colorworks peanut candies were launched in 1998. M&M's were offered in dark chocolate varieties (regular and peanut) for the first time after a string of Addams Family M&M's commercials. In May 2004, M&M's ran a Shrek 2 promotion to tie in with the film's release. Each of these events is a testimony to the brand's adaptability and its commitment to providing a colorful and fun experience for all.

For those seeking custom gifts, M&M's World delivers. You can create personalized gifts and party favors at mms.com. Personalized messages can be printed on M&M's candies at the personalized printer. Need a custom gift for a special person or milestone event? The personalized gifts and party favors are made for all occasions.

A visit to M&M's World in Times Square is a fun, vibrant, and colorful experience for anyone with a sweet tooth. The store is massive, spanning multiple floors, and offers an endless array of M&M's in every color and flavor imaginable. You can even personalize your own M&M's with custom messages or colors, which makes for a unique souvenir. Located on popular Nanjing East Road, one of the busiest streets for pedestrians in all of China, the M&Ms Shanghai store welcomes more than 4 million visitors per year!

M&Ms World also has its own unique flavor. In addition to an extensive range of M&M's chocolates and merchandise, the London store is home to the world's biggest chocolate wall with over 100 M&M's selections to choose from. M&M's world Shanghai has all the colorful M&M's fun the brand is known for, like the iconic chocolate candies and merchandise including apparel, chocolate candy dispensers, home goods and a variety of souvenirs. However, the Shanghai store is the most technologically advanced M&M's World store in the world.

Many hotels are also located near M&Ms world. The MGM Grand Hotel & Casino is located directly across the street from M&Ms World, offering easy access to all of the attractions on the strip. As one of the largest hotels in Las Vegas, MGM Grand provides a wealth of amenities. So, whether you're visiting the flagship stores around the globe or picking your favorite color or flavor from the world famous candy wall filled with thousands of milk, peanut and specialty M&Ms, youre in for a treat.

The M&M's brands mission centers around the power of fun and inclusion, creating a world where everyone feels they belong. This extends to its marketing and store experiences, with campaigns designed to bring people together. M&M's Worlds focus on personalized gifts and experiences, such as the personalized printer, exemplifies this commitment. The stores also are committed to following the marketing communications.

Visit any M&M's store locations for a colorful, fun experience. Enjoy all of our M&M's character moments, shop our chocolate gifts & personalized chocolate, and explore our flagship stores around the globe.

Feature	Details
Concept	Global retail stores specializing in M&M's candy and merchandise.
Primary Goal	To create a unique and immersive experience centered around the M&M's brand, offering personalized products and a fun environment for visitors.
Locations	Las Vegas, Orlando, New York City, London, Shanghai, Bloomington, Berlin, and others.
Key Products	M&M's candies in various flavors and colors, personalized M&M's, merchandise (apparel, home goods, souvenirs), and chocolate gifts.
Notable Features	Personalized printer for custom M&M's, themed store designs, interactive experiences, candy walls with a wide variety of selections, and special promotions.
Target Audience	Candy lovers of all ages, tourists, locals, and those seeking unique gifts or experiences.
Marketing Strategy	Focus on personalization, immersive store environments, character interactions, and special promotions.
Innovation	Introduction of personalized printers in stores to allow customization of M&M's candies.
Expansion	Strategic expansion into major cities worldwide with unique store designs reflecting local culture.
Shanghai Store	The most technologically advanced M&M's World store, offering an extensive range of chocolates, merchandise, and interactive displays.
London Store	Home to the world's largest chocolate wall with over 100 M&M's selections.
Mall of America Store	The 24,000 square foot store offers an immersive M&M's experience, paying homage to the Minnesota culture through its design, experiences, and merchandise.
Personalized Gifts	Custom messages and designs can be printed on M&M's, making them a perfect option for special events, milestones, or creating unique party favors.
Mission	To create a world where everyone feels they belong through the power of fun to include everyone.
Website	mms.com